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Preston Brown, President and FounderBy combining deep knowledge across the entire biofuel supply chain, Incite.ag stands out as a key partner in advancing the global shift toward lower-carbon, renewable energy solutions. The company leverages innovative software technologies to help producers and processors maximize the value of their commodities. Unlike many ag-tech firms that prioritize broad scalability, Incite.ag focuses on delivering tailored, client-specific solutions. In a sector defined by diverse and specialized challenges, the company's emphasis on adaptability ensures stakeholders receive precise, context-driven tools designed to meet their unique needs.
“Our mission is centered on guiding clients to turn their emissions into income. Doing so with software solutions and boots-in-the-dirt agricultural insights,” says Preston Brown, president and founder.
Meeting Carbon Intensity Scoring Challenges
Traditionally, ethanol producers, the primary biofuel producer in incite.ag’s customer base, relied on consultants to deliver static carbon intensity (CI) reports based on months of data collection, which often became outdated quickly. To address this, Incite.ag has introduced real-time digital solutions that provide continuously updated CI scores. This innovation empowers ethanol plants to make data-driven decisions about internal processes, capital investments, and downstream marketing strategies.
By transitioning from static assessments to dynamic insights, ethanol plants gain a competitive edge. Real-time data allows them to improve operational efficiency, ensure regulatory compliance, and enhance market positioning. In an industry where adaptability is critical, this capability has become a game-changer.
Another prime example of the company’s innovative approach is how it tackles CI scoring for feedstock producers. Traditionally, these producers and their downstream ethanol plants have default CI scores assigned to their bushels of corn, a method that sufficed historically in established markets. However, evolving amendments in California’s Low Carbon Fuel Standard and the 45Z Clean Fuel Production Credit are increasing the requirements for data traceability from the farm gate to the production facility.
These new shifts in the clean fuel production landscape pose significant challenges for ethanol plants, many of which are well accustomed to CI scoring within their plant but lack the resources for farm-level data collection and feedstock CI scoring at scale. Incite.ag bridges this gap by implementing technology solutions that enable smooth data sharing between farmers and ethanol plants.
Innovative Real-Time Insights
One of the company’s most impactful features is its real-time CI monitoring capabilities. Static CI assessments offer only a snapshot of a facility’s performance, leaving decision-makers with outdated information. Incite.ag’s tools, on the other hand, provide the opportunity for continuous updates, enabling biofuel producers to better identify inefficiencies, prioritize investments, and adapt on the fly to changing market conditions.
Where some biofuel producers may struggle with outdated CI scores, hindering their ability to make informed decisions about capital investments and operational changes, incite.ag’s real-time data tools allow producers to optimize processes and unlock new revenue streams.
Our mission is centered on guiding clients to turn their emissions into income. Doing so with software solutions and boots-in-the-dirt agricultural insights
Success stories from Incite.ag’s clients underscore the platform’s impact and effectiveness. Ethanol producers using the tools are empowered to gain granular insights into how specific operational changes affect their CI scores. These insights are invaluable in a value-creation environment where even small improvements in CI scores can lead to significant financial rewards. Additionally, real-time monitoring enhances agility, enabling producers to capitalize on new opportunities or swiftly address challenges.
Incite.ag’s focus on delivering value across the supply chain has positioned it as a key partner in the biofuel industry. Its tools improve traceability and compliance, enabling clients to unlock new revenue opportunities and remain competitive in an evolving low-carbon landscape.
“We help producers increase the value of their commodities and adapt to emerging market demands,” says Brown.
With a team of agricultural experts, many with Midwestern farming roots, Incite.ag has the background and expertise required to build strong connections with farmers, addressing challenges and offering tailored solutions. By supporting feedstock producers and ethanol plants in optimizing operations and meeting compliance requirements, the company plays a critical role in strengthening the biofuel supply chain.
Strategic Vision for the Future
Incite.ag’s customer-focused approach and tailored technology position it to lead the biofuel industry as regulatory demands and low-carbon market opportunities grow. By expanding data capture capabilities, improving traceability, and streamlining compliance, the company is paving the way for a more innovative and decarbonized future in biofuel production.
The company’s system also facilitates direct CI Scoring engagement between biofuel plants and farmers. In doing so, it streamlines compliance efforts and ensures that biofuel producers can maximize their inherent efficiencies. Enhanced traceability and data sharing allow feedstock producers to join in that transparency and agility, helping them capitalize on new opportunities as regulations evolve.
Looking ahead, Incite.ag is committed to further enhancing its platform to align with evolving regulatory environments, value add markets, and tax credits. By harnessing next-generation technologies, such as advanced AI integration. These advancements will provide even more granular insights into the biofuel production process, driving greater efficiencies, improved customer experiences, and reducing CI Scores across the board.
The company is also focused on expanding its services across the biofuel landscape, particularly in segments where low-carbon biofuel production and data transparency is becoming increasingly important due to regulatory pressures and global market opportunities. With a growing network of clients spanning various verticals across the diverse biofuel supply chain, Incite.ag is on track to become a dominant player in the biofuel sector.
Incite.ag’s role in the biofuel industry is both pivotal and transformative. By focusing on real-time data, tailored solutions, and deep sector expertise, the company is helping biofuel producers and feedstock suppliers navigate evolving regulatory environments and capitalize on emerging revenue opportunities.
With its forward-thinking approach towards helping the biofuel industry communicate its innovative decarbonization story and leveraging those innovations to unlock value-add market opportunities for clients, Incite.ag is helping shape the future of biofuel production and contributing to the global shift toward resilient, renewable energy. Through innovation, collaboration, and a strong commitment to biofuel plants and their feedstock suppliers, Incite.ag is making a lasting impact on the biofuel supply chain, paving the way for a more efficient, sustainable, and profitable energy future.
Carbon Intensity Scoring Software for Agribusiness Leaders
Carbon intensity scoring has moved from sustainability reporting into margin management for biofuel producers, grain aggregators and feedstock suppliers. Executives evaluating software in this field are no longer buying a dashboard for environmental claims. They are buying a decision system that must connect farmer data, plant data, regulated market rules and credit documentation without slowing the movement of grain or fuel. The pressure is sharper in agricultural technology because value is created across a supply chain that rarely shares one data format, one technical skill level or one compliance habit.
The strongest solutions begin by respecting that complexity. A biofuel plant may hold production data in plant systems, metering tools, spreadsheets or manual records. Its suppliers may range from highly digitized farm operations to growers still working from paper notes and PDFs. Scoring software that demands uniform behavior from all parties creates friction at the exact point where participation matters most. A serious platform must accept varied data sources, convert them into usable records and preserve enough traceability for later review. It should help producers and commodity teams bring more suppliers into low-carbon programs rather than limit participation to the easiest data providers.
The next test is whether the system treats carbon intensity as a business metric rather than an isolated score. Lower CI can improve credit access and market value, but not every change that improves a score improves the enterprise. Executives need scenario modeling that shows how production changes, energy use, co-product handling, shipping choices and feedstock sourcing affect both CI and the wider economics of the plant. The software should allow managers to compare actions before committing capital or changing procurement behavior. Grain origination teams also need visibility into how different growers, fields and bushel volumes influence the overall score, since sourcing decisions increasingly shape value capture.
Compliance readiness must be built into the workflow from the start. Low-carbon fuel markets, 45Z, LCFS-style programs, Canadian regulations and international schemes require more than estimates. They require documented inputs, defined boundaries, clear calculations and a review trail that can survive third-party verification. A tool that produces an attractive score but leaves audit preparation to separate manual work weakens the business case. Better systems make reporting, data export and verification support natural extensions of the scoring process. This matters because carbon programs are not static. Rules, approved models and revenue pathways change, while producers still need continuity in procurement, production planning and tax documentation. Software should help teams adapt without rebuilding their data practices each time a market requirement shifts or a new credit opportunity emerges.
Incite.ag stands out because it is narrowly focused on biofuel producers, grain aggregators and feedstock suppliers rather than a broad carbon platform. Its offering combines fuel CI scoring software, feedstock CI scoring software, a grower portal, integrations with existing plant and farm data systems, scenario analytics and compliance-oriented exports. The platform is built around active value pathways such as 45Z and regulated low-carbon markets, not abstract carbon messaging. That focus matters for executives who need a system that fits existing plant routines, farmer participation realities and verification demands at the same time. For agribusiness leaders that need supplier participation, scoring accuracy, decision support and verification readiness in one focused environment, Incite.ag is a disciplined choice.
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Company
Incite.ag
Management
Preston Brown, President and Founder
Description
Incite.ag is a leading provider of carbon intensity (CI) scoring solutions for agribusinesses. The company’s platform empowers companies in biofuel, grain and agricultural processing industries to measure optimize and score their carbon intensity. By offering tailored insights, automated data capture and real-time CI analytics, it helps clients maximize low-carbon revenue opportunities.
